project

SoulFit is an all-female fitness and wellness studio designed to support women who feel intimidated by traditional gyms and lack fitness knowledge. We focus on helping women with low self-esteem and no prior gym experience by offering a welcoming, empowering environment.

Through modern, friendly, and feminine branding, our SoulFit brand fosters a community where women can confidently pursue their fitness and wellness goals.

Bio

Hi, I’m Alice Huxter, a designer based in Adelaide, South Australia. I specialise in logo development and branding, creating bold, out-of-the-box designs that leave a lasting impression. I’ve had the privilege of collaborating with clients such as Collarts School of Fashion, The Wolf Gang, and Blend Digital.

I’m currently completing my Bachelor of Graphic & Digital Design at Collarts, where I’m developing my skills and passion for innovative design.

When I’m not working, you’ll find me at a Pilates class, enjoying frozen yoghurt with friends, or venturing high and low across Adelaide in search of the next best brunch spot.

Let’s connect! I’d love to chat about all things design or collaborate on creative projects. Feel free to reach out via my social media or email!

Links

Instagram: @graphicsxalice

Email: alicehuxter@gmail.com

Linkedin: www.linkedin.com/in/alice-huxter-b0404727b

Soulfit styleguide: https://acrobat.adobe.com/id/urn:aaid:sc:AP:cc38af5e-12c4-4720-8895-2aef79edd799